How will this work, exactly? The online platform will have regularly scheduled “drops” once a month with works by contemporary artists and brands. These drops will be collaborations between the artists and the house directly, giving artists behind the scenes access to work through promotion and fabrication of their sale. The works will be available to purchase online, but as Phillips said in their release, “offerings are exclusive…once they’re gone, they’re gone.”
To make this happen, Phillips brought on Christine Miele as their New Retail Sales Director, Ecommerce back in the spring, coming over from the Kehinde Wiley Shop. Dropshow was “created in response to the generational shift of contemporary artists taking a more active role in self-representation," said Miele in a statement. She continued, promising that Dropshow will present “a culturally diverse range of artists, spanning both emerging and blue-chip names.”