The art district’s logo depicts a rhinoceros, but RiNo is an abbreviation of “River North,” an area of Denver in redevelopment.
“This is primarily an industrial corridor that our district is located in,” explains Weil. “Over the years, our murals helped create a new sense of place for people. The art has driven people to the area. They come and look at the murals. Pretty soon, visitors need a cup of coffee—so a coffee shop pops up. The murals have been a catalyst to drive jobs for artists, to create a sense of place where small businesses can thrive.”